Palmetto
Info


Palmetto are a creative duo from London and Stockholm. Our work combines graphic design, creative direction, art direction, and conceptual thinking across art, activism, culture, fashion, music and sport. We share a mutual dedication to storytelling and a commitment to representing diverse voices.

Services:
Creative Direction
Art Direction
Editorial Design
Visual Identity
Branding
Exhibition Design
Signage
Website Design
Fashion Styling
Consultancy


Let’s work together.
New projects or enquiries:
maria@studiopalmetto.com
+44(0) 7778 537 043
Selected Clients:
Season Zine
Channel 4
Penguin Books
Karla Otto
Malin+Goetz
Fashion Revolution
Weekday
Nobrow
Ace+Tate
3INA
Dazed & Confused
The North Face
Online Ceramics
The Trash Club
Oyster Magazine
Matthew Needham
Rahemur Rahman
Mercedes-Benz
Storror
Imprint 27
Nike
Juicy Couture

Projects





SEASON Issue 10—present
Art Direction, Graphic Design

196 pages
145mm x 265mm
Arcoprint EW 170gsm
Revive 100% Offset 120gsm

SEASON is a trailblazing football and fashion platform to counter the male, pale and sometimes stale state of modern football culture. A cross between a fanzine and a traditional magazine, SEASON explores the evolving interplay between football, fashion and personal style.
Founder and Editor-in-Chief Felicia Pennant
Art Direction + Graphic Design Palmetto
Contributing Editor Naomi Accardi
Football Associate Florence Lloyd-Hughes
Editor Miriam Walker-Khan
Consultant Sian Rowe

Wallchart:
Illustration Holly Farndell
Graphic Design Erik Winterburn
Art Direction Palmetto



Jetta
Creative Direction

Journey through the sultry, nostalgic realm of alt pop and electronica with Liverpudlian musician Jetta. Leading the creative from concept to delivery, we crafted a photographic series from type c prints to sit alongside her editorial.
Creative Direction Palmetto
Photography Jose-Maria Solanes
Styling Abigail Hazard
Makeup Maha Alselami

Trash Club
Brand Identity, Graphic Design

Founded by fashion designers Matthew Needham and Katy Mason in 2021, Trash Club is a new community for creatives who think like C.R.A.P. (Consiousness, Responsibility, Authenticity, People). Together in 2023, Trash Club and Palmetto have worked together to craft a new graphic identity to sit across the Trash Club brand and special projects. 
Founders Katy Mason and Matthew Needham
Graphic Design Palmetto

Vans Varix WC Editorial for Footpatrol
Creative Direction, Casting, Styling

The Varix WC is the first ever lifestyle shoe from Vans. The shoe blends a huge dose of inspiration from late 90s skate culture with modern footwear trends to provide a comfortable shoe for day-to-day wear. Working directly with the guys at Vans, we crafted creative direction, casting, styling and campaign imagery for its launch in collaboration with Footpatrol. Creative Direction, Casting, Styling Palmetto
Photography Rosaline Shahnavaz
Hair Antonio De Luca
Makeup Wilma Stigson

Fashion Revolution
and Fashion Open Studio
Graphic Design, Creative

Fashion Revolution is the leading fashion activism movement—mobilizing citizens, brands and policymakers through research, education and advocacy. Providing design and creative input across multiple campaigns and formats to ensure Fashion Revolution was showcasing its mission, to inspire actions on a local and global level. 

Notable roles and projects include: Fashion Revolution (Graphic Designer). Fashion Open Studio (Graphic Designer & Digital Content Coordinator). Fashion Revolution Week Fashion (Graphic Designer). Open Studio x Mercedes-Benz x Berlin Fashion Week (Graphic Designer & Digital Content Coordinator). Small but Perfect (Graphic Designer), Fashion Transparency Index (Graphic Designer), Out of Sight: A Call for Transparency from Field to Fabric (Graphic Designer), Fashion Revolution: Impact Report (Graphic Designer).
Creative Director + Founder Orsola De Castro
Head of Design Emily Sear
Graphic Design Maria Maleh (Palmetto),
Holly Temple, Ipsa Dhariwal
FOS Video Commissions Maria Maleh (Palmetto)
Communications Manager Ruth MacGilp
Programme and Partnerships Manager Filippo Ricci
Special Events Curator Tamsin Blanchard
Project Manager Nicky Allan

Notion Issues 74—88
Art Direction, Graphic Design

232 pages
235mm x  300mm
10-colour Offset Print
350gsm / 120gsm

Notion Magazine is a 196 page quarterly focusing on music, fashion and culture. In addition to designing over 10 issues in their, we provided creative direction, art direction, production and consultancy across a range of editorials, digital series and branded collaborations. Art Direction Palmetto
Graphic Design Palmetto
Editors Phie McKenzie + Russell Dean Stone

Website for Oyster Magazine
Art Direction, Website Design

Oyster Magazine is an international fashion, beauty, music and pop-culture title established in Australia in 1994. It features fashion editorials, interviews, and extensive music and art editorials. Oyster approached us to refresh of their brand identity and redesign their digital platform. Art Direction + Graphic Design Palmetto

Orsola De Castro; Loved Clothes Last
published by Penguin Books
Graphic Design (internal pages)

288 pages
ISBN 9780241461150
129mm x 197mm

Book Design for the internal pages of Loved Clothes Last by Orsola De Castro. 

“This book will equip you with a myriad of ways to mend, rewear and breathe new life into your wardrobe to achieve a more sustainable lifestyle. By teaching you to scrutinise your shopping habits and make sustainable purchases, she will inspire you to buy better, care more and reduce your carbon footprint by simply making your loved clothes last longer. Following Orsola's practical tips to lavish care and attention on the clothes you already own will not only have a positive environmental impact, but will be personally rewarding too: hand wash, steam and spot clean your clothes, air dry instead of tumble drying, or revive your clothes by sewing or crocheting.”
Author Orsola De Castro
Graphic Design Palmetto
Illustration Georgia De Castro Keeling


Dazed & Confused
Graphic Design, Creative

Helping to define the visual output at one of the world’s most notorious creative platforms. Dazed & Confused represents a new wave in the British press, bringing together new artists, musicians, designers, photographers, stylists and filmmakers from an different eras to create an assortment of content spanning print, digital, exhibitions, films and social media.

Notable roles and projects include: Dazed & Confused Magazine (Graphic Designer). Dazed Digital (Digital Art Direction, Website Design). AnOther/AnotherMan Magazine (Digital Designer). Channel 4 Music Nation (Series Graphic Design). Dazed x Nike Fever Pitch (Graphic Design, Website Design). Converse Emerging Artist Award (Graphic Design).  The Dazed 100 (Digital Concept and Website Design). Isle Skateboards x Dazed (Creative Direction). Dazed Sex Survey (Graphic Design). @Dazed instagram (Visual Guidelines).
Art Director Jenny Campbell-Couqhourn
Creative Director Chris Simmonds
Graphic Design Justin Moore (Palmetto), Claude D’Avoine
Lila Hamilton and Hannah Fincham
Dazed Sex Survey Video by Ill Studio
 commissioned by Justin Moore for Dazed
Channel 4 Music Nation Series Design
by Justin Moore for Dazed

KSI Editorial
Creative Direction


KSI editorial for Notion magazine.
Creative Direction Palmetto
Photography Elliott Wilcox
Styling Jermaine Robinson and Maria Maleh
Hair Shamara Roper
Grooming Luz Giraldo

Posters for MN Studio
Exhibition Design, Graphic Design


Showcase With A Difference; Product and Purpose was a two week long exhibition by Fashion Open Studio and Matthew Needham. The event culminated in a series of workshops by ten trailblazing fashion designers and textile artists. The exhibition presented different approaches to creating fashion, exploring the processes as well as highlighting the all important sense of purpose that motivates each designer.

What Lies Ahead was a group exhibition showcasing a cohort of 10 designers from Berlin and Ukraine. The two-day exhibition and talks highlight the importance of cooperation and shared responsibility during difficult times, showing how the fashion community can use its power to make positive change. Creative Direction Matthew Needham Studio
Art Direction + Graphic Design Palmetto
Curation Matthew Needham Studio
 

Conan Gray Editorial for Notion
Creative Direction


Conan Gray is an American singer-songwriter, born Lemon Grove, CA, and raised in Georgetown, TX. For music magazine Notion, we produced a romanticised editorial together with serial collaborators Aaran Sinclair and Russell Dean Stone to sit alongside his interview in print and online.
Creative Direction Palmetto
Production Russell Dean Stone
Photography Aaran Sinclair
Styling Trudy Nelson
Grooming Bailee Wolfson

Charlotte Lawrence for Tommy Hilfiger
Creative Direction, Campaign


A Californian adventure with Tommy Hilfiger and songstress Charlotte Lawrence. Joined by Palmetto collaborators Davis Bates and Cody Allen.
Creative Direction Palmetto
Photography Davis Bates
Styling Cody Allen

Pauline Campell; Rice & Peas and Fish & Chips
published by Imprint 27
Book Cover, Book Design, Typeface

Art Direction and Book Design for Pauline Campbell’s Rice & Peas and Fish & Chips published by Imprint 27. For the cover and inside pages we created a bespoke typeface Gazette. The letterforms and layouts take inspiration from headlines found in the West Indian Gazette—Britain’s first major commercial black newspaper founded by activist Claudia Jones in 1958.
Editor Harriett Birkinshaw
Art Direction + Graphic Design Palmetto
Illustration Daniel Clarke

Hamster FC
Visual Identity, Graphic Design

Visual Identity for Hamster FC, Palmetto’s all female football team playing in London’s Super 5 and Goal Posts league.



Creative Director Palmetto

Vans Varix WC Editorial
for FootpatrolCreative Direction, Casting, Styling
This is the first ever Vans lifestyle shoe. Varix blends inspiration from late 90s skate culture with modern footwear to provide a shoe for day-to-day wear. Working directly with the guys at Vans, we crafted creative direction, casting, styling and campaign imagery for its launch in collaboration with Footpatrol.
Creative Direction, Casting, Styling Palmetto
Photography Rosaline Shahnavaz
Hair Antonio De Luca
Makeup Wilma Stigson


© STUDIO PALMETTO 2024